![]() “Best in Show-This Year's Hottest Products” was moderated by Frank Alkyer and featured panelists Greg Billings, Ted Eschliman, Alan Friedman, Pete Gamber, Zach Phillips, Liane Rockley Pieffer and Victor Salazar. Many attendees caught the final NAMM University Breakfast Session to find out the show's must-see products selected by the panel. Awards were given to the California Milk Processor Board for its “White Gold” television ad, AT&T for its “Team USA Soundtrack” print ad, for its “New Job” television ad, Fruit of the Loom for its “Daddy was the Apple of My Eye” ad featuring Fruit Guys and Vince Gill, and Virgin America for its “Everyone Needs an Outlet” campaign. ![]() In addition, this year's Wanna Play? Awards, recognizing non-musical companies using music in their advertising, were announced. The NAMM University Breakfast Session began with music from the Las Vegas Guitar Academy, a group funded by the Guitar and Accessories Marketing Association, which is one of the NAMM Foundation’s grantees. Day four of the 2009 NAMM Show brought music products professionals to the Anaheim Convention Center for one final day of meetings, networking, education and music.
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